How CMOs should respond to ChatGPT’s marketing impact
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.
More from MarTech: Page 4
Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
5 AI writing assistants in action
We tested five popular generative AI tools to write blog posts. Here's what we discovered.
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
Moneyball your marketing ops team
The art of building a winning MOps organization.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
Marketing artificial intelligence (AI)
Grammarly introduces generative AI tool GrammarlyGO
A beta version of the new content creation tool will be available across all the company's products beginning in April.
Making it into the inbox doesn’t have to be a guessing game
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
The CDP connector myth
Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack.
Marketing artificial intelligence (AI)
HubSpot debuts ChatSpot generative AI tool
ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
Salesforce spring 2023 release: The business executive’s guide, part 1
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
Secrets of a marketing champ: 3 ways to prove your value
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein GPT
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
How Haleon built social media intelligence in-house
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
Why understanding the product is a must in martech, MOps
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
3 ways to rethink content’s role in your B2B GTM strategy
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.
Data management platform (DMP)
The future of data management platforms in the era of CDPs
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
Webinar: Maximize your ROAS with first-party data
Increased visibility into your customer base can drive your campaign decisions (and reactions).
Marketing artificial intelligence (AI)
Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
Marketing artificial intelligence (AI)
ChatGPT: A marketer’s guide
Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
How to set up and measure CTV ad campaigns
Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness.
North Star goals for category leaders: Agile, customer-centric culture
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
Why and how you should rethink profile merging
Merging records to create a single customer profile can sometimes interfere with your use case. Here's what you can do about it.
Papa Johns and Netspend adopt augmented reality for eGift campaign
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Marketing mix modeling: A marketer’s guide
With increased pressure to prove the value of marketing, it's time to revisit the MMM approach.
Marketing artificial intelligence (AI)
OpenAI unveils ChatGPT API at very low prices
The company says it has reduced costs for the AI-powered chatbot by 90% since December.
Marketing artificial intelligence (AI)
Three things ChatGPT needs which only you can provide
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
Why do customer relationships matter now more than ever?
In this webinar, learn three ways to strengthen customer relationships and drive revenue.
Siri and Alexa may be used by protesters to attack customer support channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
FTC warns tech companies about over-hyping AI claims
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Marketing in the age of the omnipresent consumer
Here's how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
Build a winning marketing attribution framework
In this webinar, learn tried and true best practices from attribution pros.
Stacey Ackerman: Spotlight on the expert
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.