Customer relationship management (CRM)
How Petco boosted emails and customer experience with a new CRM
To support the new tool, Petco also used AI to build modules which helped scale personalization.
More from MarTech: Page 5
Why CMOs must be the company’s biggest advocates for digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
Measuring CDP adoption: A comprehensive framework
With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI.
Optimization and personalization
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
3 ways to strengthen customer relationships and drive revenue
In this webinar, learn practical takeaways to put to practice.
Toyota launches AR experience to support 2023 Crown
Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
5 reasons why marketers should consider TikTok for B2B
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
Digital experience platforms buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
The first-party data strategy you need in 2023
In this webinar, learn how to gain a competitive advantage with this foundation for CX success.
Marketing artificial intelligence (AI)
How AI can help your marketing right now
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
3 best practices for B2B ABM marketers
Full-funnel strategies for using data and insights to engage your top B2B prospects.
Why focus is the way forward for high-performing marketing organizations
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
Digital experience platforms buyer’s guide
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
4 tips to get the most out of CTV advertising
It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits.
Marketing artificial intelligence (AI)
Bard and ChatGPT will ultimately make the search experience better
But it's early days and we're still trying to envision what the future of search will look like.
Why we care about location marketing
Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy.
Find the balance between privacy and personalization with first-party data
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
3 steps to navigating the complex customer journey
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
Webinar: Keep customers engaged all year long
Discover proven ways to keep customers engaged and purchasing more.
So how is this Web3 supposed to work?
How NFTs, crypto and blockchain will one day work together to propel Web3.
4 areas of martech with ethical concerns
Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Prepare for an unpredictable economy with email marketing
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
4 emails that customers will love — and help them love you
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service.
Marketing artificial intelligence (AI)
MarTech’s marketing AI experts to follow
Who you need to follow to keep up with the AI revolution sweeping through marketing technology.
What everybody was buzzing about during the Super Bowl
Rihanna, Mahomes, the ads, the game itself: Here's what got the most social media attention during the Super Bowl.
Web 3? It’s the web we hope for, not the one we know
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation.
Product-led growth: 3 important lessons from the front line
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Marketing artificial intelligence (AI)
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Marketing artificial intelligence (AI)
New TOS for AI-powered Bing poses legal issues for Microsoft and users
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.