6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
More from MarTech: Page 10
SponsorPulse expands data-driven sponsorships for brands
A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors.
How new remote work apps and virtual meetings are transforming employee experience
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
3 steps that will protect you from martech buyer’s remorse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it.
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.
Only 28% of B2B content marketers report having the technology they need
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase.
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Why we care about B2C marketing: A guide for marketers
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
How to use AI and machine learning to boost marketing data management
Connect teams, evaluate processes and implement programs using AI and ML for data challenges.
Adobe releases data on early holiday shopping and prices
Good news for marketers and consumers: Spending increases while prices decline.
Web3 content and capabilities from an agency’s perspective
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.
How web scraping can be a valuable data source
Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Marketers make identity solutions an urgent priority
Email-based identities are seen by marketers and publishers as of limited value.
Podcasts now a top channel for B2B marketing
B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.
How to quantify the ROI of data using decision playbooks
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.
6 email metrics to help reach marketing goals and make business decisions
Here are the valuable metrics beyond opens and clicks that can impact your business.
The moving target of permissible PII
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer.
Twitter’s demise would cost marketers an important, useful channel
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Modeled behavior: A future-proofed new measurement strategy
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
Marketo’s October releases: A manager’s guide
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.
How to guarantee your marketing wins every time
Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing.
Webinar: 5 Ways to make CX drive conversions and revenue
Deliver more engaging, personalized experiences.
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data.
5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn't have to mean "get lost." Here's how to make your email unsubscribe process more user-friendly.
The role of modern marketing in carbon reduction
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain.
The MRI principle: Why it’s beneficial for martech practitioners
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Channel groups: Getting started with Google Analytics 4
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Soundrise connects advertisers to podcast creators with shared values
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Survey finds gamers prefer native ads
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry.
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
Tools and resources: Getting started with Google Analytics 4
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
5 ways marketing and IT can work better together
What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
From capturing leads to generating demand: Breaking down B2B marketing’s pivot
It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.