Adobe reports growing opportunities for “non-professional” content creators
The "side hustle" content creator economy is thriving, with earnings growing and influencers highly valued.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Oracle launches industry-specific AI models for its Unity CDP
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
Drift launches features to support sales teams
Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout.
NIL as well as pro female athletes attract big endorsements
A college athlete and TikTok star is competing with world famous female athletes for valuable endorsements.
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets.
Marketing artificial intelligence (AI)
Persado introduces new API to drive consumer behavior through words
The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.
Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP's products at Opticon 2022.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
Marketers need to be ‘always-on’ for holiday shopping
Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.
Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
At Dreamforce, a new data platform and enhancements to Slack
Salesforce announces a hyperscale, real-time data platform as well as innovations around Slack.
Financial concerns threaten the 2023 holiday shopping season
As COVID concerns decline, worries about the financial impact of a recession have soared.
Marketers likely to return to in-person events in 2023
By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events.
Amazon to allow merchants to email customers directly
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.
ActionIQ adds capability to query data from external sources like data lakes
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Customer journey orchestration
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
Customer journey orchestration
The crisis for disconnected B2B marketers
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.
MediaMath to support Unified ID 2.0
The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
TransUnion partners with Canvas Worldwide to boost omnichannel CX
A major player in the identity resolution space will make audiences available to a global media agency.
FTC weighs in on customer data privacy
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Google delayed third-party cookie deprecation: Why and what’s next?
An independent analyst offers his take on the significance of Google's cookie delay.
Will in-person events continue to be impacted as COVID constantly reinvents itself?
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
3 things to know about the American Data Protection and Privacy Act
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Google again delays third-party cookie deprecation
Cookies will now remain in operation on Chrome until late 2024.
Oracle announces next gen Fusion Sales
Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
TikTok is setting the ground rules for social media
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Sitecore transitions core solution to a modern cloud architecture
With the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Online inflation slows for third consecutive month
As "real world" inflation hits a four decade peak, prices online continue to drop.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.