MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
InMoment acquires review management company
ReviewTrackers will help users of the experience improvement platform access customer voices.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
IAB releases proposed standards for in-game ads
The in-game advertising community are coming together to develop common standards and metrics.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
Wix relaunches hotels solution
With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
NFTs are taking off on Instagram
Non-fungible tokens are finding their place on the social media network. But are marketers taking advantage?
Gartner announces the 2021-22 Genius Brands
Forty-five brands, including some familiar household names, are excelling against Gartner's Digital IQ Index.
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Online inflation is beginning to ease
The Adobe Digital Price Index sees ecommerce price increases finally slowing.
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Why we care about data clean rooms
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Good morning: Data, data everywhere
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Converseon applies predictive analytics to conversation data
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Marketing artificial intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?