IAB Tech Lab finalizes first addressability solution
Seller Defined Audiences are based on publisher-side first-party data.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Infutor acquired by risk management vendor
Verisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Adobe Advertising Cloud now supports LiveRamp’s identity solution
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Good morning: How will you reach your audiences?
Plus, please take our quick survey about roles and salaries in marketing.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Good morning: Here comes the Android Privacy Sandbox
What's behind Google's announcement that it's focusing on privacy for Android phones?
Android to follow the iPhone in restricting cross-app tracking
Google introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
Persado will leverage first-party language preference data to improve communications
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Good morning: Asking the attribution question
Is there any chance marketers will give up on traditional attribution modeling?
Mozilla and Meta are working on privacy-preserving attribution
The solution would allow advertisers access to aggregate data on campaign performance without links to individual user behavior.
Good morning: What’s best for the consumer?
Despite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
10 top retail sector video ads of 2021
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Creatio launches major update to its no code platform
Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Good morning: There’s more to MOps than marketing automation
If you don't meet your customers where they are (and that includes B2B buyers), they might not come looking for you.
Good morning: Is the freelance life for you?
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Facebook finally hits a brick wall
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Integrate announces the recipients of its College Game Changers awards
The precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes.
Good morning: Communication governance is important
The customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.
InMoment brings new AI capabilities to understanding the customer and employee experiences
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
Good morning: Attribution is complex
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
AI-driven personalized content grows in importance for marketers
A report from Persado suggests that AI will soon power personalized content for many organizations.
Good morning: It’s not all about revenue
Focusing on revenue as the key business outcome actually may not be the best way to drive growth.
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
Prioritizing data privacy leads to brand trust
A new survey from MediaMath confirms consumers really do care how brands handle their personal information.