Marketing ops today: Who are these people?
A new report takes a deep dive into the present of marketing operations and draws lessons for its future.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Marketers bullish on digital engagement: Thursday’s Daily Brief
Salesforce's "The State of Marketing" report finds widespread optimism.
Crossing the line on creepy: Tuesday’s Daily Brief
Plus product roles in marketing tech acquisition and Toluna's expanded offering.
Facebook bans academics looking at misinformation: Monday’s Daily Brief
Plus MediaMath's Joe Zawadzki on a third way between walled gardens and open supply chains.
What comes first, strategy or ops?: Thursday’s Daily Brief
Plus DAM, discounts and data.
Brian Halligan steps down as HubSpot CEO
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.
How Vevo used original content and nostalgia to bridge the pandemic video shortfall
On the 40th anniversary of MTV's debut, we learn how Vevo reaches a global audience with performances and nostalgia as well as new music videos.
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
The dam is breaking on vaccination mandates: Monday’s Daily Brief
Plus news from Shutterstock.AI.
Know your partners: Friday’s Daily Brief
Plus customer education and refreshing your websites.
Customer education is a vital part of the customer experience
How ecommerce product feed solution Channable built Channacademy on the Northpass customer education platform.
Infutor announces partnership with AWS
Plus the selection of Nth Party as Infutor's data privacy workflow provider.
The pendulum swings to composable stacks: Tuesday’s Daily Brief
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Strategic marketing operations leaders can earn a seat at the top table
There's a path from MOPs leader to CMO but it requires analysis and planning.
Taboola to acquire Connexity: Monday’s Daily Brief
Plus YouTube keywords and how to get more views.
MOps: Bringing order to chaos
A journey into the world and minds of today's marketing operations professionals.
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief
Plus Stephanie Buscemi joins Clari's Board of Directors.
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
Diversity and inclusion in marketing
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
The challenge of engaging with a fragmented audience
Cultural fragmentation and the challenge it poses to marketing.
Marketers, don’t overlook emojis: Monday’s daily brief
According to Adobe's research, emojis are your secret weapon.
Big vendor risks: Friday’s daily brief
Plus, a deep learning solution from Qubit.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z
AmEx teaches some important lessons about how to market a referral program successfully.
Direct-to physician marketing, FLoC: Wednesday’s daily brief
Plus, email's elements of content.
Merkle raises its commerce game: Tuesday’s daily brief
Plus a recommended read: Google's Sundar Pichai in conversation.
Crowdsourcing the most important metric in marketing
Think marketers can't agree on their most important metric? Think again.
How Driscoll’s pivoted from fresh in-store to fresh online
The global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Is MUM the future of search?: Monday’s daily brief
Plus stories from Volkswagen and statistics from TikTok.
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Listen to your customers: Thursday’s daily brief
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
The Trade Desk launches Solimar, a DSP for the open internet
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.
Quality data, customer insights: Wednesday’s daily brief
Plus Microsoft Advertising expands Dynamic Remarketing beta.
Kantar acquires Numerator to hone North American insights
With this acquisition Kantar expands its consumer insights and analytics into North America.
Is there room for any more content? Tuesday’s daily brief
Plus Pinterest bands all weight loss ads.
HubSpot’s roadmap for building community through content
CMO Kipp Bodnar puts context around the acquisition of The Hustle and the launch of the HubSpot Podcast Network.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
Spending outlook shows signs of acceleration
As early as April, consumers were getting ready to go out and spend in the next 90 days, and had confidence in the economy.
Your customers are trying to reach you: Thursday’s Daily Brief
News from Epsilon, Google and Narrative.