Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers.
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on track.
Don’t be too quick to dismiss established best practices for email
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
I got mansplained and it changed my marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Get your email marketing program back on track by reviewing the basics
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign.
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing space.
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
5 steps to building a winning tech project proposal
Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
5 steps to mastering the modern martech landscape
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.
What’s the future of consumer data now that Facebook is pulling back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
4 questions to launch your data-driven email strategy
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.
Got a few minutes? Do a 5-point email audit
How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
Message to email marketers: Show me something different in 2018
Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.
4 killer tips to help you spy on your competitors during the holidays (and after)
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
What you can learn from a bad email
There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
Should marketing emails use a ‘no-reply’ email address?
Don't send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
Get into the email automation game
If you haven't yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
Progressive profiling: Why it’s a win for you and your customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.