IAB Tech Lab finalizes first addressability solution
Seller Defined Audiences are based on publisher-side first-party data.
More from MarTech: Page 30
Infutor acquired by risk management vendor
Verisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
The cost of bad communication is skyrocketing — what CMOs need to know
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
How to explain marketing operations at different levels: From children to experts
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?
Does your organization need a sales enablement platform?
While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
Roku introduces Advertising Watermark
Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.
Adobe Advertising Cloud now supports LiveRamp’s identity solution
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Good morning: The agile mindset
Download our new free ebook created by agile marketing coach Stacey Ackerman.
Slack slacks off for much of Twosday
It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.
Jambo account-based marketing platform joins ON24 Partner Network
Jambo’s integration of omnichannel ABM capabilities is a first events platform.
Good morning: The marketing attribution debate
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate.
Real Story on MarTech: Most important vendor selection tips
Important lessons to keep in mind when choosing technology.
Static ROI metrics, meet dynamic marketing situation
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
Good morning: How will you reach your audiences?
Plus, please take our quick survey about roles and salaries in marketing.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
IDG Communications rebrands as Foundry, positions itself as a martech company
The long time publisher of MacWorld and TechHive pivots to marketing technology.
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.
Good morning: Media is changing
Plus a list of the top performing Valentine's Day video ads
Spotify acquires Podsights and Chartable
More precision and proof for brands will lead to better revenue on this growing audio channel.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
How to use QR codes to leverage CTV and cross-channel campaigns
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
Good morning: Here comes the Android Privacy Sandbox
What's behind Google's announcement that it's focusing on privacy for Android phones?
A/B testing is dead, long live A/B testing!
In this webinar, learn what is making A/B testing obsolete.
Android to follow the iPhone in restricting cross-app tracking
Google introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
Persado will leverage first-party language preference data to improve communications
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Identity management in a world without third-party cookies
Successful identity management relies on engaging customer experiences.
Good morning: The evolution of digital experience
Plus registration for the upcoming MarTech conference is now open. And it's free.
Optimizely partners with Google Cloud
The multi-year partnership will open up collaboration on improving digital experience.
Reinventing the digital experience platform
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
The Trade Desk launches OpenPath
The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.
Qualtrics partners with Wyng to bring zero-party data to customer microexperiences
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Good morning: Asking the attribution question
Is there any chance marketers will give up on traditional attribution modeling?