Seller Defined Audiences are based on publisher-side first-party data.
More from MarTech: Page 30
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important.
While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process.
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction.
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.