Microsoft enters the customer experience space
Microsoft Customer Experience Platform will build on Dynamics 365 Customer Insights.
More from MarTech: Page 40
Why collaboration and teamwork are essential in agile marketing
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Driving marketing at scale: Moving from a decentralized to centralized model
The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
Good morning: Are communities the future?
The days of transactional marketing are over.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
Zoom to test ads for basic users
A pilot program will roll out post-session ads to basic user hosts in selected countries.
Take the lead in 2022 by building value and trust, one consumer at a time
In this live webinar, discover how you can deliver the experiences your customers want.
CreativeX partners with Vidsy to support creative measurement
Clients of the two companies will now be able to create, evaluate and optimize mobile video ads in one environment.
Qualified surfaces website-level intent data
Signals uses AI to derive insights from granular online activity.
Customer journey orchestration
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Good morning: Do you ever think about security?
Marketing may not own cybersecurity, but it does own a lot of interfaces with third-party vendors.
Why data compliance is more than consent management
Protecting customer data goes beyond basic consent management.
Google, Salesforce and others develop security baseline
A Minimum Viable Secure Product standard is designed to introduce a uniform security baseline when evaluating vendors and products.
How to think about budgeting for the marketing tech stack
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today.
Infographic: Story splitting for marketing teams
This agile marketing technique can help your team deliver bite-sized chunks of value.
Not the smoothest launch: Monday’s Daily Brief
A bumpy start for Mark Zuckerberg's Meta.
Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty.
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference.
How brands can create omnichannel customer experiences
Omnichannel marketing strategies go beyond multichannel engagement.
Real Story on MarTech: “But Will It Scale?”
That question might mean many different things, but it's a critical question businesses must ask when evaluating marketing tech.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
3 ways to turbocharge your team for greater marketing agility in 2022
In this live webinar, learn what tools can help you meet new expectations and demands of your customer.
Holiday shopping this year may be back to normal
A new international survey from Bazaarvoice sees consumer spending stabilizing.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
Facebook isn’t fazed: Thursday’s Daily Brief
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
You still need a strategy: Tuesday’s Daily Brief
Plus news from Adobe and data consolidation for CPGs.
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.