New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
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Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.