Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
More from MarTech: Page 50
Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Virtual events and local marketing: Thursday’s daily brief
Plus, the relentless pace of change in search spurs new solutions.
The Real Story on MarTech: Never skip a bake-off when selecting a new platform
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
Uberall acquires MomentFeed to expand its global reach
The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
Mailchimp responds to customers’ demands for new email templates
Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
For e.l.f. Beauty, customer data is the currency of their digital ecosystem
The online cosmetic company's ongoing transformation journey — and viral social success.
MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.
We’re accepting MarTech session pitches now through July 31st.
B2C is transforming too: Tuesday’s daily brief
CPG brands are finding out they need to raise their direct-to-consumer game.
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Skai offers consumer brands a birds-eye view of customers and markets
The strategic thinking behind the rebranding of Kenshoo as Skai is all about intelligence.
Innovid adds digital audio to ad mix
An audio option for big brands that don't "heart" giant conglomerates.
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Vacation rental companies hope CX will give them an edge as hotels come back
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for ecommerce's blockbuster event, confirmed now for June 21 & 22.
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
SaaS buyers frustrated, revenue leaders struggling: Wednesday’s daily brief
B2B buyers want their hands on the wheel.
What marketers should know about data governance and tracking script management
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
How performance CTV ads are helping Tovala sell meals that cook themselves
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.