With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct and cost-effective way to reach the brand’s target audience at the right time, with the right content and through the right channel.

Through the use of various digital channels, such as email marketing, mobile marketing (SMS, WhatsApp, app) and web and ad optimization, D2C brands are able to build strong and lasting relationships, increase customer loyalty, and drive repeat business.

In a highly competitive online environment, it’s a must for D2C businesses to prioritize customer engagement in order to stand out. How? By understanding their customers’ needs, preferences, and behaviors and using this data to provide them with relevant and valuable experiences that meet those needs. This will allow brands to build strong and lasting relationships, increase customer loyalty, and drive repeat business — the dream, right?

To help you stay ahead of the game, we have created a unique compilation of fast time-to-value use cases that have proven successful for leading brands by generating revenue, maintaining their customers, and expanding brand awareness.

To help you master the art of DTC marketing, we’ll dive into acquisition-boosting campaigns, conversion-driven campaigns, customer retention campaigns, and more.

READ THE GUIDE

The post A must-read Guide for DTC Marketers appeared first on MarTech.

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.

Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in e-commerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile apps, websites, social media, SMS and more. Since you are collecting this data yourself, it makes the data unique, as no other company can collect these specific data points. Advancements in modern marketing technology make it possible to centrally access this information and use it in marketing automation campaigns.

You can comfortably rely on this data for one massive reason — you’ve sourced it yourself. You know you’ve collected it compliantly and can now use it to strategize and scale winning customer journeys with your brand.

Building your email personalization around first-party data guarantees that your personalization efforts are all-encompassing. It ensures that your company is using its collected customer data to transform the customer experience and drive brand loyalty meaningfully.

Perhaps the most important right now, relying on the channel (email) consistently recognized as the highest-ROI medium for any marketing team is the most financially savvy move your company can make. Creating personalized email campaigns with the right all-in-one platform will allow your company to generate fast ROI at scale without adding additional resources and overburdening your team and can also save your practitioners time when creating those emails. An all-in-one platform will be especially essential if your company needs to cut ties with outside agencies and start handling all marketing initiatives in-house, all while cutting back on advertising spend across the board.

Just because recession-like conditions are on the horizon, that doesn’t mean that your company’s marketing and revenue-generating efforts must suffer. Investing more of your budget into email can result in your company getting significantly more in return. Find out more about preparing your marketing for economic uncertainty by reading this insightful guide.

The post Email is key to marketing in an unpredictable economy appeared first on MarTech.

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing.

Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Specifically, first-party data is customer information that your company collects directly via its own channels and sources with the customer’s consent. These channels include email, mobile apps, websites, social media, SMS, and more. Since you are collecting this data yourself, it obviously makes the data unique, as no other company is able to collect these specific data points. Advancements in modern marketing technology make it possible to centrally access this information and use it in marketing automation campaigns.

You can comfortably rely on this data for one massive reason — you’ve sourced it yourself. You know you’ve collected it compliantly and can now use it to strategize and scale winning customer journeys with your brand.

Building your email personalization around first-party data guarantees that your personalization efforts are all-encompassing. It ensures that your company is using its collected customer data to meaningfully transform the customer experience and drive brand loyalty.

Perhaps what is most important right now, relying on the channel (email) that has been consistently recognized as the highest-ROI medium for any marketing team, is the most financially savvy move your company can make. Creating personalized email campaigns with the right all-in-one platform will allow your company to generate fast ROI at scale without having to add additional resources and without overburdening your team, and it can also save your practitioners time when creating those emails. An all-in-one platform will be especially essential if your company needs to cut ties with outside agencies and start handling all marketing initiatives in-house, all while cutting back on advertising spend across the board.

Because recession-like conditions are on the horizon, it doesn’t mean that your company’s marketing and revenue-generating efforts have to suffer. Investing more of your budget into email can result in your company getting significantly more in return. Find out more about preparing your marketing for economic uncertainty by reading this insightful guide.

Further, if you want more tips and tricks, join The 2023 Commerce Experience Summit, a free, two-day digital event that has your personalization and revenue goals in mind. Featuring speakers from Bloomreach, Google Cloud, Antavo, and more, CES is focused on helping you achieve your revenue goals in an unpredictable economic environment. You’ll discover how to build long-term relationships with customers, best practices for creating seamless customer journeys and how to leverage data and technology to drive conversions.

The post Prepare for an unpredictable economy with email marketing appeared first on MarTech.