Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
The social media marketing week in review: A round up of news and announcements you may have missed.
Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature
The social media marketing week in review: A round up of news and announcements you may have missed.
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
The social media marketing week in review: A round up of news and announcements you may have missed.
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging
The new format will be rolling out in beta to all advertisers over the next few weeks.
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
The social media marketing week in review: A round up of news and announcements you may have missed.
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
Sephora is one of the initial test partners for the new program.
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns.
Vox Media’s new ad network connects advertisers to local media audiences
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform.
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
The social media marketing week in review: A round up of news and announcements you may have missed.
Stories are coming to LinkedIn
The platform is finally giving in to the trends of its social counterparts.
Facebook prohibits mobile app advertisers from using device-level data
The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look
The social media marketing week in review: A round up of news and announcements you may have missed.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Proctor & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants
The social media marketing week in review: A round up of news and announcements you may have missed.
Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
The social media marketing week in review: A round up of news and announcements you may have missed.
Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019
The company also noted measurement and attribution improvements for advertisers on its .
Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel
The CEO says Snapchat is focused on attracting more advertisers to the platform.
Quora adds features to help advertisers measure and attribute conversions more accurately
Advanced Match and Conversion Windows are now available.
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give users more privacy
The social media marketing week in review: A round up of news and announcements you may have missed.
Facebook warns of targeting limitations, says Checkout will take time
The company reported record revenues of $20.7 billion for the fourth quarter of 2019, but said privacy changes will affect growth.
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay.
Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok
The app will soon roll out a pilot program to help creators monetize content on the platform.
Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble
The social media marketing week in review: A round up of news and announcements you may have missed.
New Instagram Stories tool lets you quickly feature Story mentions from other users
The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC.
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
The social media marketing week in review: A round up of news and announcements you may have missed.
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.
LinkedIn user rate to grow faster than expected through 2023
U.S. monthly users will top 62 million in 2020, eMarketer estimates.
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
The social media marketing week in review: A round up of news and announcements you may have missed.
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020.
Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab
The ad shows at the top of the Explore tab for the first two visits per user, per day.
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have missed.