Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have missed.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have missed.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have missed.
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations?
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have missed.
Google Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are heading.
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear cut.
Diversity and inclusion in marketing
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Google expands organic Surfaces across Google inventory to Search
Plus, some early stats on the effect of free listings in Google Shopping.
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
The social media marketing week in review: A round up of news and announcements you may have missed.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.