Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
  Jan 7, 2019 by Amy Gesenhues
  The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists “end-to-end.”
• Help us anonymously benchmark marketing operations and technology salaries
  Jan 7, 2019 by Scott Brinker
  Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.
• How marketers can counter chatbot backlash
  Jan 7, 2019 by Barry Levine
  With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.
• As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
  Jan 7, 2019 by Greg Sterling
  Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The MarTech agenda is live. See what’s in store & join us in San Jose!
  Jan 7, 2019 by Scott Brinker
  Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

Online Marketing News From Around The Web:

• Ad Loads Are Actually Increasing, But That Won’t Offset TV’s Long-Term Negative Trends, AdExchanger
• Amazon is getting more serious about Alexa in the car with Telenav deal, TechCrunch
• Amazon sets up virtual furniture showroom online, Retail Dive
• Convert your mobile browsers into buyers with these recommendations, Get Elastic
• How to Use Quizzes in Facebook Lead Ads, Social Media Examiner
• Insights on How to Achieve the Greatest Marketing Impact, Marketo
• Releasing the Quora Ads Connector, Supermetrics