Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more.
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.
Persado shares word-choice lessons from its AI-authoring platform
A new white paper from the company codifies some of its most effective approaches for three industries, across six channels.
In-store apps are now rated like products, Forrester report finds
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
How startup Highland Math aims to improve the data market
Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables.
SurveyMonkey buys Usabilla
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio.
Marketers less concerned about data tech, IAB annual report finds
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge.
RichRelevance adds deep learning so new products can get recommended
The ecommerce personalization platform now generates insights from product info and other unstructured data.
MarTech Today research: Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to ask.
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete vision.
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat.
Why marketers need to help manage digital transformations
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming digital.
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands.
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.
Singular can now track ROI across channels, with deterministic attribution
Its new solution extends the intelligence platform’s ability to see customer journeys across platforms.
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant.
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.
Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs.
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers.
MarTech Today: First accredited OTT fraud solution, identity management can pay off and five hurdles RCS must overcome
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tappx teams with Pixalate for industry-first accredited OTT fraud solution Feb 14, 2019 by Robin Kurzer Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad […]
Optimizely lets marketers create ideas and access experiment data through new Slack integration
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows.
MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Skimlinks launches automated affiliate links for AMP Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. Adjust […]
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
MarTech Today: IAB Europe to release updated consent framework, Watson for any cloud and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, […]
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.
MarTech Today: LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp gives advertisers a way to target users across all of their CTV interactions Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT […]
MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality […]
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore different solutions.
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.
MarTech Today: New survey on texting for business, women love mobile games and how Facebook’s use of blockchain could affect marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses about […]
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.
MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked […]
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
MarTech Today: Goodbye to Facebook ad set budgets, Tapica acquires RhythmOne and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Prepare to say goodbye to Facebook ad set budgets Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September. Webinar: 3 Types of […]
MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why subscription and consumption services need a different kind of marketing Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for […]