Brent Hieggelke is a seasoned entrepreneurial executive leader, who focuses on fast growing startups in a variety of marketing and business development roles. Brent is head of marketing for Brandlive, a live interactive streaming video platform for brands and retailers. Brent spent four years in the CMO and lead evangelist role Urban Airship and prior to that was CEO/founder of Second Porch, a vacation rental site sold to HomeAway.
As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app's performance.
Like the remote, wearables will make consumers' lives easier. Combined with notifications, says contributor Brent Hieggelke, they'll help people connect with brands.
How are retailers engaging mobile shoppers with push notifications, and what's the impact? Columnist Brent Hieggelke examines data from 150 retail apps.
Columnist Brent Hieggelke argues that mobile is more than just a marketing channel -- it's an evolution in how consumers interact with brands.
You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base.
Want to take advantage of a growing mobile audience this holiday season? It's not too late. Columnist Brent Hieggelke shares his advice.
Mobile targeting is advancing nearly as quickly as consumer adoption of smartphones. Here's how to leverage both trends for the upcoming holiday shopping season.
Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […]