Netflix is playing catch-up in the AVOD game
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.
Sara has nearly 20 years of account management experience in marketing, advertising and IT; she has worked across multiple verticals including retail, CPG, financial services and QSR. After earning her Masters at Northwestern in integrated marketing communications, she launched her marketing and advertising career, which has included performance-driven success in client services, strategy, partnerships and sales. Over the past few years, she has become super passionate about the TV space, beginning with a role at The Trade Desk that developed her passion for all things CTV/OTT. She then led the TV division for a performance marketing agency, WITHIN, where she worked closely with clients to lead their TV advertising strategy, planning, buying, and measurement. Her passion for TV and measurement brought her to her recent role at iSpot.TV a disruptor in the TV measurement space as a senior director for customer success.