Good morning: Welcome to 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022.

There’s still a lot of uncertainty about how to adjust and learn to live with the Covid-19 pandemic and its variants. The one solution for marketers remains a digital one. What parts of the workflow have yet to be transformed and streamlined? What insights will be drawn from the data?

Take a look at the many predictions for the upcoming year, and you’ll see a common thread. Whether it’s data, digital experience, ecommerce or CTV, all these areas are in a state of transition, and they have been for several years.

In the thick of these transitions (from offline to online retail and back, from linear to connected TV) what marketers need to know is how best to choose from the menu of options available – what makes the most sense for your organization, and more importantly, for your customers.

Of course, the story of 2022 is just beginning. Let me know which of the items in our predictions features are on your to-do list – and which ones you’ve filed for 2023, or possibly never. Email me at [email protected]. It would be great to hear from you and trade post-holiday greetings personally.

Chris Wood,

Editor

Quote of the day. “Don’t ask for this (customer) data if you don’t have the systems and programs in place to thoughtfully use it when interacting with consumers.” Nikki Baird, Vice President of Retail Innovation for Aptos