Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Giannina is a product marketing manager at 3M Company. She currently manages the commercialization of new and established healthcare software products and creates brand and marketing content for healthcare organizations of all sizes. She’s a marketing veteran with 20 years of experience covering a wide range of industries, mostly with tech/software companies. Ever since she stumbled upon the concept of agile marketing back in 2015, Giannina became a strong proponent and early adopter of Agile Marketing and Scrum methodologies. She has subsequently led divison's marketing team to adopt agile methodologies and practices. She is a Licensed Scrum Product Owner; holds a Bachelor’s Degree in international marketing from Rochester Institute of Technology (RIT) and additional advertising and communications degrees from Instituto Peruano de Publicidad – in Lima, Peru, her home country. Giannina lives in Maryland with her husband and two kids.