Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
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Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
The partnership is expected to improve marketing campaign workflows and project management processes.
The marketing technology week in review: A round up of news and announcements you may have missed.
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and vendors."
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The move gives marketers the ability to track the buyer journey across all activation points.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform May 1, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points. […]
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 4, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM. Power to the people: […]
The move follows Madison Logic’s recent integration with Salesforce’s CRM.
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is Google getting ready to buy Marketo? Aug 25, 2017 by Barry Levine That’s one of the possibilities raised by yesterday’s announcement of a multilevel alliance between the two companies. As EU’s […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 25, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. […]
"Good samaritan was the only motivation," tweeted applications engineer Travis Prebble. "I didn't buy the domain, just paid renewal."
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility […]