MarTech » Marketing management » Back to business: Marketoon of the Week

Back to business: Marketoon of the Week

What does "business as usual" even mean for marketers today?

Chris Wood on July 7, 2021 at 12:27 pm | Reading time: 1 minute

In this week’s Marketoon, we brace ourselves for the “new normal” in whatever form it comes to us.

Fishburne’s take: The idea of returning to business as usual is a comforting thought. But when has business as usual ever been usual? Instead of going back to work, we’re always going forward to work.

Why we care: There are high business expectations for the coming months due to the rollout of vaccines and relaxed restrictions for public gatherings in many parts of the world. Regardless of what the future brings, marketers have new tools and strategies that have developed out of the last 16+ months. Whether they improved customer service, made it easier to buy online, or launched virtual events, these improved digital strategies will bring success based on new goals, not previous goals left over from the “old” normal.

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About the author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.