Marketing Day: Instagram’s new tools, Marketo goes private & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketo goes private so it can concentrate on its platform’s future
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.
MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its […]
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.
Marketo Announces Integration With Google Analytics, AdWords
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes.
Marketo Announces New Capabilities, Partnership With Acxiom For B2C Real-Time Personalization
At Marketo Nation Summit, its annual customer conference this week, the company is introducing a new platform with several added capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo as the provider of a powerful, yet simplified marketing platform – or more formally, a […]
Marketo Scores In IPO, Shares Close Up 77%
In a positive sign of a healthy IPO market, Marketo’s first day of trading on the NASDAQ was a hit. The marketing automation company raised $79 million in its IPO, offering 6.1 million shares priced at $13. Today, shares opened at $20 and rose 77.69% to close at $23.10. Marketo CEO, Phil Fernandez rang the […]