Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Webinar: How to avoid digital pollution and focus on your audience
Rethink the way your teams create, deliver and manage content for customer experience.
How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights.
Apple adds BIMI to next operating system update
BIMI lets brands display their logos next to authenticated emails, protecting consumers from fraud.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
3 quick ways to improve your email deliverability
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Webinar: The genius behind QR-code marketing
Tune in and change the way you think about QR opportunities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Webinar: These 4 proven methods will maximize your marketing efforts
Learn how you can change the way your work gets done.
Webinar: Four elements of a powerful, data-driven martech stack
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
Webinar: Reimagine your customer experience strategy
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Why we care about performance marketing
What you need to know about what performance marketing can and can't do.
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
IAB releases proposed standards for in-game ads
The in-game advertising community are coming together to develop common standards and metrics.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Webinar: An easy-to-use, actionable ABM framework (finally!)
Proven examples to help you execute your account-based programs.
Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
Why we care about advertising: A marketer’s guide
Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape.
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.