Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
How-to guide: Create a sustainable, high-performing SEO and content strategy
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
Roku expands measurement program to boost streaming advertiser experience
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Why we care about connected TV and OTT advertising
Connected TV and OTT advertising can be a powerful addition to your marketing toolkit. Read our guide to discover where and when to play.
Master the art of agile research to iterate, innovate and grow
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Improving website search was key to boosting Paul&Shark’s ecommerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Marketing artificial intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
The best times to engage on social media
What content you publish on social media matters but when you publish it matters too.
How to get the best out of creative talent in a data-driven world
Creative work begins where numbers end but must never lose touch with the data.
5 proven ways to boost conversion rates in 2022
In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.
Good morning: Living in a world without cookies
Will a cookieless internet seem strange? There are reasons to think so.
Top data and analytics trends for the digital-first marketer
In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide.
Validity’s takeover of MailCharts gives users more competitive data
These insights can make marketers more confident in their own campaigns.
Does a Twitter Professional Account add value for brands?
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
How to embed images in your marketing emails
Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
MiQ announces post-cookie programmatic package
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Lessons in Buying Group Marketing – Learning to dance with your sales team
‘Lift’ the lifecycle of your prospects and customers by choreographing with sales for value creation, opportunities and closed deals.
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
8 tips on how to handle negative Facebook comments
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity.
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.