Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
Good morning: Is it okay to be surveilled?
Plus eight CX predictions for 2022.
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Theorem adds creative optimization to its LinkedIn offering
Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns.
Madison Logic launches new account prioritization solution
Madison Logic's new Insights solution delivers signals that help identify actively engaged accounts.
Amobee expands partnership with CPG analytics and intelligence provider
Amobee and IRI offer CPG retailers a way to leverage their purchase and loyalty data in the bid decisioning process.
Criteo negotiating to acquire IPONWEB
The commerce and media platform adds significant adtech capabilities.
Brand familiarity drives social commerce
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social.
OpenAP unveils cross-platform management framework
Open AP is piloting holistic campaign measurement across multiple linear and streaming TV channels.
Good morning: Are you looking after your metrics?
Is your performance being measured using relevant criteria?
400+ businesses swear by this secret to their digital marketing success
Take the next step to boost your digital presence.
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
AppsFlyer announces new Privacy Cloud
Emerging technology allows data to be computed while remaining encrypted end-to-end.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
MNTN launches Creative-as-a-Subscription
The marketing platform for connected TV aims to simplify the ad process.
IAS announces enhancements to Context Control
Contextual segments represent a way of targeting audiences which is not reliant on identities.
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Cyber Monday set to be biggest spending day of year
Updated. E-commerce is up overall for the month of November.
Good morning: Back to work
This holiday season, under-promise and be transparent.
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Good morning: The B2B playbook is expanding
B2B marketers are learning to address customers through a range of digital channels.
Good morning: It’s all about email
The channel may be well-established but it's not static.
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
How to meet your brand goals by organizing your content strategy
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
Vimeo announces plans to acquire Wibbitz and WIREWAX
The acquisition gives brands more opportunities in their video marketing strategies.
Good morning: Your customers have questions
Challenges when it comes to building lifetime value and brand loyalty.
Good morning: Winning with empathy
A long list of digital marketing trends for 2022 is missing something important.
Free event: Create a winning cross-channel video strategy in 2022
Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
CreativeX partners with Vidsy to support creative measurement
Clients of the two companies will now be able to create, evaluate and optimize mobile video ads in one environment.
Qualified surfaces website-level intent data
Signals uses AI to derive insights from granular online activity.
Think search-first to improve business outcomes
Better SEO means better experience and can lead to higher sales and loyalty.