Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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SEO year in review 2020: COVID forces platforms to adapt their local and ecommerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way.
Marketing the COVID vaccine faces familiar challenges
Selling the COVID vaccine will require personalized and empathetic messaging.
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon.
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
Using AI to replace cookies with context
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contract
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.
Record growth in online shopping over the holiday weekend
Friday was the biggest online shopping day ever. And today might beat it.
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have missed.
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the foundation for a strong video campaign.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
MarTech Live Replay: Operationalizing ABM
Now is the time to ask yourself some critical questions about your ABM Strategy.
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have missed.
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns.
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have missed.
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the holidays.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations?
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise.
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
How Barnes & Noble is coping with COVID
The bookseller has boosted its BOPIS and curbside pick-up options.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have missed.
How Cuisinart cooked up a new ecommerce website
How Cuisinart rapdily re-purposed their ecommerce site.
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race.
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales.