Performance marketing
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Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have missed.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Facebook launches tool to test, preview Playable Ads
The Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to Facebook.
The MarTech Minute: Deloitte introduces ‘blockchain in a box,’ Accenture acquires Analytics8
Catch up on the week's martech news you may have missed.
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
Global survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new, premium service bundle called SurveyMonkey Audience Premium.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Twitter expands political ad limitations: Latest update aimed at state-controlled news media
State-controlled news sites will no longer be allowed to run ads on the platform.
Google wants new industrywide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control.
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in April.
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.
Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
The new data management tool is a modified version of the "Clear History" tool Facebook said it would release more than a year ago.
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing outcomes.
Piling on: State AGs intend to launch their own antitrust investigation against tech biggies
But the Microsoft example shows us that no particular outcome is certain.
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs.
Twitter introduces 6-second viewable video ad bids
Brands will only be charged if their 15-second (or shorter) video ad is viewed for at least six seconds.
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals.
Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
The social media marketing week in review: A round up of news and announcements you may have missed.
Does Facebook have a problem with HTTPS URLs in posts with images?
Images may fail to load or get replaced with random images when posting HTTPS links.
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads.
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had raised.
The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast advertising.
Shopify introduces native chat tool for ecommerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost.
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator.
What’s the right approach to online marketing for your business?
Don't fall into the trap of the latest marketing hack. Here's a look at a few reliable marketing approaches that get consistent results.
Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics.
Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement API.
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions
In Marketing Land's ongoing series on paid social marketing, we look at Facebook's plans to put its mark on its family of apps.
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and measurement.
Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have missed.
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming.
Alexa devices maintain 70% market share in U.S. according to survey
More than 50% of sales are for entry-level devices: Echo Dot and Google Home Mini.
Twitter to stop offering advertisers access to 3rd party data sources next year
The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API.
Report: Instagram Story ad share doubles while overall ad growth levels out
Instagram Story Ads account for nearly 20% of ad spend on the platform, according to Kenshoo.
Winners with back-to-school shoppers are likely to see higher returns during holidays
Here are five lessons for brands about back-to-school marketing.
Could Facebook’s reputation problem affect your Facebook marketing campaign?
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them.