Performance marketing
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RichRelevance adds deep learning so new products can get recommended
The ecommerce personalization platform now generates insights from product info and other unstructured data.
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Merchants will now be able to run Shopping Ad campaigns via Ads Manager.
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native advertising.
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Video on demand’s future requires an ad model built around the experience
In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion.
Amazon’s Project Zero launches to help brands fight counterfeiters
The program is being introduced on an invite-only basis, offering sellers both automated and manual protections.
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November.
Quora intros bulk ad creation, editing
The bulk ads editor and creator is an important development for advertisers -- and Quora.
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences.
Facebook Showcase offers upfront ad buys against premium video content
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences.
Target launching invite-only online marketplace
The new Target+ initiative takes a different tack than competitors Amazon and Walmart.
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK.
Walmart wants your ad business
The company sees an advantage in its trove of digital and in-store customer data.
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had.
WordPress 5.1 released with Site Health feature, developer tools, more
The release focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers.
Facebook testing new Ads Manager interface
Advertisers have been getting sneak peeks at the changes Facebook is looking to bring to Ads Manager.
Top 5 Facebook creative design pitfalls to avoid
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Rethinking the marketing funnel with Consumer Decision Journeys
The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Scarcity marketing: Does it still work?
Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters.
Unconventional email themes can improve engagement with the right approach
Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails.
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands.
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with GDPR.
Verizon Media adds 2 native mobile ad features aimed at ecommerce and gaming advertisers
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games.
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology.
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use.
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and Charmin.
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent
Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page.
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.
YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules
The updated penalty system will launch on February 25, and include more transparency around policy violations.
Personalizing customer experiences at scale
How human creativity and AI-based automation make a winning combination
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant.
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind.
How strong is your Amazon ‘health?’
Measuring five core components go a long way in achieving success on Amazon. Here's how.
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.