Performance marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong.
Facebook introduces retention optimization option for app advertisers
Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile devices.
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP.
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.
Facebook aims to give more transparency around brand-influencer relationships
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.
Facebook cracking down on ads with clickbait headlines, sensationalized language
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study.
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars.
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.
Facebook: Coming to a TV near you?
The company is rumored to be working on a device under the name Project Ripley to launch next spring.
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed.
Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What's new and striking about this survey is the runaway gap between Amazon and everyone else.
Facebook opens Audience Network SDK beta program for developers, publishers
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.
Analysts agree: Ecommerce sales set to deliver robust holiday retail growth
Deloitte forecasts up to a 22 percent increase in ecommerce sales, online sales are expected to reach $128 to $134 billion.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details.
Twitter reported to be under investigation for violating GDPR
Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user's request to see his data.
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Facebook purges 800 political spam Pages, accounts from its platform
The move is the latest effort by the beleagured social network to combat 'fake news' and stem the spread of misinformation.
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon advertising.
YouTube cracks down on duplicate content videos
Did your YouTube channel get removed over duplicative content, here is why.
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.
Yahoo Small Business is back with new investments from Verizon
The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales.
Facebook unveils new ad effectiveness tool for Marketing Partners
Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies.
Why Google’s Home Hub could outsell Echo Show, other smart displays
The new device is priced right and offers more capabilities out of the box.
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers.
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager.
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is yet.