Virtual and augmented reality
MarTech is your source for virtual and augmented reality marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. For example, online shopping experiences are becoming more augmented through smartphone apps. Though this is emerging, accessibility and interoperability with other more traditional experiences is important for marketers to ensure. As concepts like Web3 and the “metaverse” start to materialize, these technologies will play a greater role.
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How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer.
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
A guide to visual storytelling
In the first part of a two-part story, we look at the importance of visual story-telling in challenging times
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
How visual commerce is transforming the customer experience
What is visual commerce and how does it prove ROVI?
Tips on building your virtual event
Platform, performance and testing are vital in the virtual world.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
From the Edsel to the iPhone 11: Products with problematic designs
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks.
10 trends in digital content for 2019: Management is vital to success
Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.
MarTech Today: Bridging the gap between IT and marketing, agencies looking to win over new CMOs & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer.
MarTech Today: Attribution for understanding, content for personalization & Apple will praise GDPR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]
Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]
Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.
Report: Retailers should invest in better service, faster checkout for stores
Quick checkout and 'exceptional' in-store service represent a winning combination according to GroundTruth consumer survey.
MarTech Today: Oglivy’s CTO, Salesforce adds improvements & HubSpot goes offline
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Marketing Day: Senate grills Facebook and Twitter (again), Google spoofed by fake Russian trolls & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Virtual reality enters its ‘trough of despair’ as shipments decline
It wouldn't be fair to say VR is dead, but from a consumer electronics perspective, it's not far from it.