Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
More from MarTech: Page 6
Marketing artificial intelligence (AI)
AI-generated content is detectable, new study claims
ChatGPT-like content might not be able to keep its origins a secret.
Why we care about loyalty marketing
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
How to use AI and machine learning to personalize and optimize campaigns
Marketers can leverage this technology, but first they need to centralize their data.
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
4 steps to becoming a more strategic marketer in 2023
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Marketing artificial intelligence (AI)
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
How CTV can deliver market research for B2B marketers
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
Top 10 immersive marketing events of 2023
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
How data clean rooms might help keep the internet open
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.
North Star goals for category leaders: Customer lifetime value model
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Does your company need a conversion optimization platform?
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Campaign tracking in GA4: How to ensure your links are properly tagged
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
Webinar: Kickstart your first-party data strategy
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
What is a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI.
Big Lots’ approach to building an identity roadmap
The retailer discusses identity challenges and how to align teams and technology to overcome them.
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
When I asked ChatGPT to write an article about ChatGPT
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
North Star goals for category leaders: First-party customer view
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
Why we care about compliance in marketing
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Top 3 priorities for your 2023 B2B marketing strategy
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Lotame launches first-party data accelerator
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Why we care about search marketing
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.