Why marketers are replacing foundational martech
With engagement technologies in place, marketers are now turning to the foundational layer for replacements.
More from MarTech: Page 9
How to ask customers for reviews (and actually get them)
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.
From startups to Fortune 500s: This marketing strategy is unbeatable
You need a new marketing strategy and "test-driven marketing" is the prime candidate.
Diversity and inclusion in marketing
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
What is ecommerce and which trends are shaping its future?
Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
Bermuda Tourism launches 3D digital out-of-home in New York
Bermuda Tourism Authority is pioneering the new technology with OUTFRONT to boost awareness and get flights booked.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
MarTech’s email marketing experts to follow
Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.
Webinar: Drive smarter engagement across the customer journey
Learn the tools and tactics to execute personalization across channels from a data-first organization.
Where should a CDP fit in your martech stack?
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
Amazon announces AWS Clean Rooms
The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.
Kanye West too much even for Musk’s Twitter
Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
2 essential steps for a successful ABM go-to-market strategy
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
5 Yelp facts business owners should know (but most don’t)
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
Sendoso launches a freemium eGifting service
The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.
Webinar: Your winning CTV advertising strategy in 2023
Learn how your business can reach your target audience with connected TV.
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
Salesforce winter 2023 release: The business executive’s guide
Salesforce added key features, including support for subscription selling and sales enablement functionality.
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results.
Over half of marketers are using the metaverse or considering it
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Yahoo and Taboola sign “30-year” exclusive ad agreement
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
Marketers using more data sources in search of better data quality
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
4 tips for a great CDP implementation
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.
How brands are using CTV and OTT for the 2022 FIFA World Cup
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here's a story told in statistics.
3 “secret” marketing tools in Google Analytics 4
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
Ad spend projected to grow 5.9% in 2023
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
Innovation vs. rebranding: How to choose the best change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
Webinar: It’s time to modernize your online experience
Learn how to create a seamless, scalable, multichannel customer experience that drives real revenue opportunities.
How companies are leveraging clean rooms and first-party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
Q&A with the director of Google Analytics: Getting started with Google Analytics 4
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Many advertisers still using Twitter despite Musk’s chaos
Smaller advertisers have stuck with Twitter because its audience and engagement numbers are still good.
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews.
17 AI-powered writing tools and how to make best use of them
We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content.