Marketing artificial intelligence (AI)
When I asked ChatGPT to write an article about ChatGPT
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Josh has been at the forefront of innovative and inclusive data-led marketing for more than 26 years. During this time, he's had the privilege of building an independent, data-led CRM agency that works with the world’s leading CPG, Financial, Travel, and B2B brands, companies, and organizations to achieve optimal growth between brands and their customers. An architect of Response Media’s Relationship Marketing System™, Josh leads the agency in facilitating true connections between brands and consumers, using digital marketing to deliver relevancy, meaning, trust, and mutual value at scale. He has pioneered best-in-class consumer acquisition, brand partnerships, and relationship marketing platforms for some of the world’s largest advertisers and brands, including Procter & Gamble, American Red Cross, The Humane Society, ConAgra Foods, IBM, Disney, and Capital One.
3 steps that will protect you from martech buyer’s remorse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it.
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Guarantee trust by handing privacy power back to the consumer
The way to break marketing's "privacy paradox" is to lead with first-party data transparency.