Looking at AI’s rapid infusion into marketing automation platforms
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
Milt is currently a strategic consultant (Mission MarTech LLC) and supports clients through a unique combination of strategy, operations, and technology experiences. He enjoys being a cross-functional translator and can provide advisory services in parallel with hands-on implementation and support. With 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation. Following his time at GE, Milt led marketing operations and customer experience teams at Connecture, HSA Bank and MSI Data, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management. In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct instructor for UW-Madison's Digital Marketing Bootcamp.
MOps leaders as scientists: Embracing the scientific method
Discovery and experimentation are the processes.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Why marketing operations leaders have become modernizers
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.