Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
More from MarTech: Page 12
Practice Lead: Getting started with the Agile Marketing Navigator
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective.
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Webinar: Deliver highly-personalized experiences with quality data
Tune in for ‘golden record’ use cases to drive consumer engagement and ROI.
What is customer experience and why does it matter?
Learn what customer experience is, why it's important, and how you can improve it for your customers.
UTM tagging: Getting started in Google Analytics 4
UTM codes, text you add to a link to gives you more information, are a key element to get the most from GA4.
How to create an effective apology email: 7 examples
Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples.
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets.
8 easy ways to improve your marketing capabilities
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how.
How to ID and organize data with a new CDP
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
More than 60% of B2B marketers say martech stack is too complex
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year.
4 ways to address B2B disconnects and drive customer relationships and revenue
Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.
Events and Conversions: Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
Marketing artificial intelligence (AI)
Persado introduces new API to drive consumer behavior through words
The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.
Customer journey orchestration
4 critical platforms to support customer journey orchestration: Getting started on CJO
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
How to build customer profiles using a CDP
Customer data experts break down the key ingredients that go into a CDP.
Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP's products at Opticon 2022.
Hot Topic launches metaverse Halloween collection on Roblox
The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Digital event platform buyer’s guide
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
FuboTV reports big ad gains from Unified ID 2.0
The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads.
How to mine data from digital events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Customized insights: Getting started with Google Analytics 4
GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.
Data analytics: Your stack’s past and limitations
Understanding your martech stack's evolution makes working with data analysts more efficient.
Customer journey orchestration
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO.
Why marketers should care about consumer privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
Webinar: How to avoid digital pollution and focus on your audience
Rethink the way your teams create, deliver and manage content for customer experience.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
Webinar: Consumer loyalty trends to watch
Learn what can make or break relationships with your customers.
Data-driven attribution: Getting started with Google Analytics 4
DDA looks at your website data and assesses the probability of certain channels influencing conversions.