Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
More from MarTech: Page 19
Digital asset management (DAM)
We’re implementing DAM! Where do I start?
These few first steps will start your journey off on the right track and set you up for future success.
InMoment acquires review management company
ReviewTrackers will help users of the experience improvement platform access customer voices.
3 ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach.
Adobe: Online prices were up only 2% in May
The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.
Creating a Blueprint: Getting started with the Agile Marketing Navigator
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
5 enduring trends in martech
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
IAB releases proposed standards for in-game ads
The in-game advertising community are coming together to develop common standards and metrics.
MarTech Salary and Career: Julia Monahan gets the data to support the hunch
"I love marketing because I really feel it’s the pulse of the customer experience."
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
What you need to know to grow your ecommerce business
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
MarTech Salary and Career: Anson Li is moving fast
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
Tough times increasing consumers’ desire for reliable, trustworthy companies
74% say communicating honestly and transparently is more important now than pre-pandemic.
Today’s B2B buyers are calling the tune
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Measuring the invisible: The truth about marketing attribution
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
OneTrust lays off 950 employees
Privacy management startup hit by flight of capital out of VC funds.
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Webinar: Get beyond the blast with this next-level email strategy
Status quo email automation isn’t enough for today’s customers.
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
Facebook said to be planning Basic Ads product
It won't help brands looking for granular targeting and lead generation.
New solution promises improved data visualization to streamline campaign reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
20 questions to ask during an email marketing platform demo
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
How to determine the minimally viable launch: Getting started with the Agile Marketing Navigator
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
The new identity landscape: A marketer’s guide
What marketers can do now to navigate the big privacy reset.
US businesses’ CX scores down from last year’s all-time high
The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.
Samsung expands metaverse presence with Discord
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
Wix relaunches hotels solution
With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.