New Mailchimp integration automatically syncs customer data with Stripe
Will provide SMBs with data for more effective email campaigns.
More from MarTech: Page 21
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Public wants to know where brands stand on issues, surveys show
71% of US customers want companies to speak out on important issues.
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.