3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Does a Twitter Professional Account add value for brands?
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Attorneys general sue Google over location marketing practices
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.