The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
More from MarTech: Page 18
Webinar: Accessibility, compliance and user experience improve SEO
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Identity and the changing measurement landscape
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Cycle Planning: Getting started with the Agile Marketing Navigator
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.
20 ways to make your marketing team more productive
Here are some hacks and ways to build a culture that rewards productivity.
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
8 major email marketing mistakes and how to avoid them
Personalization isn't the goal, it's a tactic to achieve the goal.
AR/VR: Marketing in three dimensions
It's early days for volumetric storytelling, but it's at the heart of AR and VR.
How clean, organized and actionable is your data?
Getting the most from your CDP depends on data hygiene.
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Building a Marketing Backlog: Getting started with the Agile Marketing Navigator
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
Why we care about performance marketing
What you need to know about what performance marketing can and can't do.
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.