Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
More from MarTech: Page 70
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and announcements.
Anchor launches a video conference-to-podcast conversion tool
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote.
MarTech Minute: Dynamic Yield’s Audience Export Manager, Maru/Matchbox’s consumer insights tool
A quick round up of the latest marketing technology news and announcements.
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools
A quick round up of the latest marketing technology news and announcements.
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with them.
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
How USPS, Sargento, Poly and more organize their martech stacks
The submission deadline for the 2020 Stackie Awards has been extended to September 18.
5 factors that can make or break a marketing vendor-client relationship
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be.
MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and announcements.
2020 Marketing Technology Landscape features 8,000 tools, goes interactive
Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors.
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon.
Training, support duties stand out in marketing technologists’ list of responsibilities
MarTech Today's 2020 Career Survey shows 91% of MOPs professionals -- the Operations Orchestrators -- own training and support tasks as well as workflow and processes.
Soapbox: Can adtech sourced data be used in the fight against COVID-19?
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact tracing challenge.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Martech teams devote most of their time to automation, campaign management tools
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms.
Decentralize now! Marketers are embracing change at a time when it is needed most
Scott Brinker kicked off Discover MarTech highlighting the need to for MOPs teams to implement decentralization practices to adapt to challenges brought on by the pandemic.
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO.
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data.
MarTech Minute: Experian releases At-Risk Audience segments, ZoomInfo gives B2B marketers intent tool
A quick round up of the latest marketing technology news and announcements.
Don’t block the news: Tips to balance brand safety and corporate responsibility
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Coronavirus and the future of the supply chain
It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational level.
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late May.
Discover MarTech takes a deep dive into digital transformation
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler or maker.
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your team.
MarTech Minute: Google brings Meet to Gmail, Lucid raises $52 million
A quick round up of the latest marketing technology news and announcements.
Updated buyer’s guide for Identity Resolution Platforms
Can you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution platform.
Women of Martech organization aims to lift the voices of women in our community
Kathy Bryan, president of Women of Martech, shares her goals for the newly launched professional trade organization.
MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features
A quick round up of the latest marketing technology news and announcements.
Pro Tip: Managing marketing efforts in the coronavirus era
Navigating such uncertain times requires agility, patience and resourcefulness.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier.
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s ecommerce apps for SMBs
A quick round up of the latest marketing technology news and announcements.