Serena Williams invests in supply chain AI solution
Calico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.
More from MarTech: Page 29
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.
Omnicom brings purchase insights to marketers with Affinity Solutions agreement
The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Good morning: ANA supports humanitarian efforts in Ukraine
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
Don’t miss out on what your customers actually want
How marketers can use consumer research to get insights.
GumGum introduces a personal data-free approach to digital advertising
Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all.
DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video.
Customer journey orchestration
How much does acquiring a customer cost?
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Customer journey orchestration buyer’s guide
19 questions to ask customer journey orchestration vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Good morning: Are you using no-code tools?
Is the no-code movement affecting marketing and other business teams across the board, or is it really resticted to a minority of enthusiasts?
Customer journey orchestration
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
Stensul is first email creation platform to integrate with Pardot
The move is aimed at making deployment of emails built in Stensul faster and more efficient.
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Good morning: Add another layer to your stack
With new technologies flooding the space, a tech stack is never finished. But we'd like to know more about yours.
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Engage your prospects at their highest-intent moments.
19 questions to ask marketing attribution and predictive analytics vendors during a demo
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Event agency Freeman will go virtual and hybrid with Hubilo
The strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events.
NFT experience brought to collegiate fans through NIL and media partnership
LEARFIELD teams up with RECUR NFT platform and CLC’s COMPASS Name Image and Likeness deal management.
Navigating the evolving martech landscape
Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
Good morning: What are you talking about today?
This week, the marketing and marketing ops communities, like everyone else, have world events on their minds.
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Bounteous teams up with Acquia to launch CDP training services
The new Customer Data Platform QuickStart packages from Bounteous aim at accelerating transformation for orgs using CDPs or considering them.
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
Good morning: Find the right tone for these troubled times
Plus the marketing attribution debate rages on.
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
LinkedIn announces a new podcast network
This creates opportunities for B2B brands to get podcast content in front of professional audiences.
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
How marketers on Amazon can still launch and grow brands
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share ecommerce strategies for a competitive marketplace with big rewards.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Good morning: Learning new digital spaces
Curiosity about emerging media is an important trait in today's marketers.
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.