How marketers used the Super Bowl to influence fans on social media and search
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up.
More from MarTech: Page 31
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
Mozilla and Meta are working on privacy-preserving attribution
The solution would allow advertisers access to aggregate data on campaign performance without links to individual user behavior.
Return on investment is missing in action
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
Good morning: What’s best for the consumer?
Despite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
VHT’s Mindful app joins Genesys AppFoundry marketplace
Service reps gain control over channel and timing to accommodate customer needs.
YouTube to double down on Shorts in 2022
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
10 top retail sector video ads of 2021
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Good morning: Watch these mutations in the digital marketing space
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers.
How marketers can prioritize digital experiences
With accelerating digital transformations, marketers need solutions to improve customer experiences.
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
The Real Story on MarTech: Should you build or buy a customer data platform?
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
Good morning: Are brands tuned out on the addressability crisis?
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
Good morning: Freelancing may not be so idyllic
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.
Data shows marketers investing more in video in 2022
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
IDG Communications acquires Selling Simplified
Macworld publisher adds business intelligence to growing B2B marketing stack.
Addressability is a ‘slow-motion train wreck,’ says IAB CEO
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Creatio launches major update to its no code platform
Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Google announces new features for Search Ads 360
Google announces a revamp to its enterprise campaign management platform.
Good morning: There’s more to MOps than marketing automation
If you don't meet your customers where they are (and that includes B2B buyers), they might not come looking for you.
Marketing operations and technology shouldn’t ignore the web
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV.
Good morning: Is the freelance life for you?
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
Secrets of marketing agency success
New CallRail report reveals highlights from 2021 — and 2022.
4 ways to build a successful ABM strategy
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release
This release adds new features from sales empowerment to blocking unwanted form fills.
Facebook finally hits a brick wall
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
4 key strategies for NFT brand launches
MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers.
Good morning: Marketers are looking for relatable figures
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week.
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Help us understand how marketing salaries and roles have changed: Take our survey
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine.
Join the MarTech team: We’re hiring a managing editor
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Integrate announces the recipients of its College Game Changers awards
The precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes.
The marketing black box: Why radical transparency is key
Marketing teams must operate more transparently, both internally and externally, to realize their full potential.
Good morning: Communication governance is important
The customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.