Jambo account-based marketing platform joins ON24 Partner Network

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24.

What it does. Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms.

Dig deeper: How to decide if you need an account-based marketing platform

Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now:

• Analyze anonymous buying intent signals for account selection and prioritization.
• Promote events and webinars to target accounts via account-based ads and email.
• Personalize the website experience at an account level.
• View all digital marketing campaign performance at an account level.
• Alert sales teams on key account buying intent surges identified in the ON24 platform.

Why we care. Virtual and hybrid events that utilize a platform like ON24 get insights into interactions that might simply go unnoticed in a physical events space. Using the data generated, marketers can plan engagement with buying teams across a range of channels.

ON24 has added several integrations and partnerships that add features to the platform. For instance, they brought cross-channel conversational insights to their platform by integrating with Drift. Last fall, they also plugged into HubSpot’s CRM. We’d expect to see more ABM integrations with events technology like ON24’s.

Additionally, ON24 has also kept moving ahead by equipping events marketers with more tools to meet the hybrid future by adding live and “simulive” options, giving presenters more dynamic options to engage a larger pool of prospects. These moves could give events an even more central place in B2B marketers’ strategies.