Social media marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
6 tips for optimizing LinkedIn content for B2B marketing
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
Instagram unveils two new advertising channels
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
LinkedIn releases new Pages features for B2B marketers
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
Habu releases new data clean room enhancements
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
Digimind’s new product combines two AI engines to monitor and analyze social media
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
How Haleon built social media intelligence in-house
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
5 reasons why marketers should consider TikTok for B2B
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness.
What everybody was buzzing about during the Super Bowl
Rihanna, Mahomes, the ads, the game itself: Here's what got the most social media attention during the Super Bowl.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Webinar: How to make the most out of consumer and social media data
Consumer insights matter more now than ever.
EU hits Meta with $414m fine over advertising practices
Ireland's data privacy board punishes Meta for effectively forcing users to accept targeted ads.
Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels.
Salesforce: The trends underlying a record-breaking Cyber Week
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
Kanye West too much even for Musk’s Twitter
Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
Many advertisers still using Twitter despite Musk’s chaos
Smaller advertisers have stuck with Twitter because its audience and engagement numbers are still good.
Twitter’s demise would cost marketers an important, useful channel
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
NIL as well as pro female athletes attract big endorsements
A college athlete and TikTok star is competing with world famous female athletes for valuable endorsements.
How to ID and organize data with a new CDP
To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned.
3 ways Panasonic embraces a customer-centric approach using technology
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.
When politics ignores marketing: A cautionary tale
The fundraising broke records, but no one was minding the ROI.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.
New Taboola feature fights fake news on social media
The update helps publishers and manufacturers guide readers to reliable news sources.
PGA TOUR transforms fan experience, analytics and customer feedback
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
No matter the time of year, there’s a holiday you should be planning a campaign for
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
TikTok is setting the ground rules for social media
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Unbabel provides AI translations for Zendesk
Will let consumers exchange messages with company representatives, even if they speak different languages.
Is your digital strategy optimized for Gen Z young adults?
They're more diverse and they expect a lot more from brands.
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
Facebook said to be planning Basic Ads product
It won't help brands looking for granular targeting and lead generation.
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Public wants to know where brands stand on issues, surveys show
71% of US customers want companies to speak out on important issues.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.