Good morning: The evolution of digital experience

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Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs?

Because I report on technology news, the love of language that brought me to writing collides with the evolution of succinctly, and at times oddly, named tools. Alphabet soup was actually my favorite as a kid, and now I get a new bowl with every adtech and privacy story I file.

DX is an evolution of CX, and I don’t think it’s an accident that DXPs largely came out of CMSs. To me, it means that content is still very important when engaging with customers online. CX is a more rapid conversation today across so many touchpoints and I think content should be thought of as part of that conversation, and in ways a culmination or summary of that conversation. 

A good ad or a relevant email message, or even a white paper, should let a customer know that you’ve been listening to what they’ve been telling you.

Chris Wood,

Editor

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