Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
More from MarTech: Page 28
Drift extends offerings across the customer lifecycle
The conversational marketing platform combines its marketing and sales solution with a new service solution.
Good morning: B2B is adopting D2C habits
The B2B business customer has adopted many of the buying habits of D2C ecommerce consumers.
Enabling with technology, differentiating through humanity
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
CTV’s ticket to March Madness advertising
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Disrupt the funnel and accelerate revenue opportunities
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
How app marketplaces are putting marketers in the driver’s seat
Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began.
Adobe CEO: Make the digital economy personal
The opening day of Adobe Summit was CEO Shantanu Narayen underline the challenge of creating experiences in real-time and at scale without sacrificing personalization.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Good morning: Fighting misinformation
An ingenious use of blockchain to circumvent Russian censorship.
Twitter tests ecommerce waters with new feature for in-app purchases
Experimental Twitter Shops lets brands display up to 50 items which users can buy
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Good morning: Blockchain is going mainstream
If even the U.S. government is setting out to understand crypto and blockchain, they're here to stay: and be regulated.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
What you need to know about mobile game advertising
Mobile game consumer spend reached $116 billion in 2021 -- up $16 billion from the year before
Google pauses activity for advertisers based in Russia
Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.
MGID’s Ukraine operations continue despite the bombs
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Lending Tree’s new marketing chief says customer experience is king
"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Good morning: Where do you fit in the metaverse?
Plus, we're human beings not human doings.
How brands are joining the metaverse with VR experiences
Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
Good morning: Let’s take a look at RU YouTube
Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Crawl, walk, run to real-time personalization
Strategies that prove why real-time personalization drives loyalty and growth at scale.
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations
Matching email content to customer needs
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Is A/B testing dead?
A/B testing is still valuable, but marketers should take advantage of its next evolution.
US consumers overwhelmingly support businesses cutting ties with Russia
Gartner survey also finds customers don't want companies touting charitable actions, either.
Good morning: Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free.
App users visit brick and mortar 41% more often than non-users
Customers like apps once they start using them but awareness remains very low.
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.
Comscore and WideOrbit expand linear TV and radio partnership
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
