4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
More from MarTech: Page 32
Revamp your ABM strategy and fix the broken sales-marketing lead funnel
Market, engage and sell to buying groups who want to hear from you.
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
InMoment brings new AI capabilities to understanding the customer and employee experiences
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Good morning: Let’s talk about retail
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
How Instacart’s new ad products disrupt grocers while strengthening brand relationships
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers
OneView becomes the first ad buying platform to provide Nielsen guarantees on ad impressions.
Marketers are reimagining their event strategies
A new CMO Council report finds the event marketing landscape vastly changed.
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Good morning: Attribution is complex
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Let consumers tell you how they want to be contacted
Preference centers can be a great tool for building engagement and trust between brands and their customers.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
AI-driven personalized content grows in importance for marketers
A report from Persado suggests that AI will soon power personalized content for many organizations.
Good morning: It’s not all about revenue
Focusing on revenue as the key business outcome actually may not be the best way to drive growth.
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Is martech in a revenue bubble and how soon will it burst?
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
Good morning: The future of CTV
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new?
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Google’s Topics API provokes a range of reactions
Some praise Google's replacement for FLoC while others are quick to point out its limitations.
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
FLoC is off the table as Google switches to targeting by Topics
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences.
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Attorneys general sue Google over location marketing practices
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).