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Instagram adds text-to-speech to Reels experience
New features follow short-form video trends on social.
Amazon sellers battle the giant’s algorithm-based policy- and decision-making
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
Good morning: Mobile first doesn’t mean offline last
The most engaging experiencesd link mobile content with the real world environment.
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
Winning and losing in the new digital economy
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences.
How to meet your brand goals by organizing your content strategy
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences
Vimeo announces plans to acquire Wibbitz and WIREWAX
The acquisition gives brands more opportunities in their video marketing strategies.
Marketers look to upgrade their 3D digital experiences as the metaverse approaches
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions.
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
4 reasons to consider implementing a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
LinkedIn is leaning into community
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features.
Good morning: Your customers have questions
Challenges when it comes to building lifetime value and brand loyalty.
The future of marketing starts now. Join Zeta Live November 16-17th, 2021
Convene with the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing.
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
How to build a successful RevOps team
Sustained revenue growth is built on optimized RevOps teams and strategies.
Supply chain crisis impacts holiday shopping
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect.
Why keeping the customer beats finding a new one
Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
Demandbase added to the 365 Customer Insights ecosystem
The Demandbase group of companies will bring a portfolio of account-based B2B data to Microsoft's CDP.
Speed matters: 3 ways to win with marketing velocity in the new year
Learn what tools can help you meet new expectations and demands of your customers.
How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Good morning: Signs of life
More signs of people emerging for isolation and calling for in-person meetings.
What are the benefits of customer data platforms?
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
Four new personas are changing how marketers reach and relate to customers
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
MOPS Rundown: Marketo enhances Predictive Audiences and UX in Q4 release
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
Good morning: Winning with empathy
A long list of digital marketing trends for 2022 is missing something important.
Driving marketing at scale: People, processes, platforms and programs
Expect to make trade-offs between these four key elements of the new model.
Free event: Create a winning cross-channel video strategy in 2022
Learn the perfect formula to boost your video marketing strategy and catapult your brand reach in this free event.
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers.
Infutor adds healthcare data to its consumer dataset
A partnership with HealthWise Data adds health and wellness propensities to Infutor's consumer datatset.
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
When cookies go away: Marketoon of the Week
There's bad third-party data out there, but also third-party data which does the job.
Good morning: The challenge of entering the CX space
Is Microsoft offering enough with its new CX platform to make enterprises switch from their current tools?
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.