Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
More from MarTech: Page 41
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
How Samsung transformed their customer experience with a new support site search
When customers flooded the help site, a change was necessary so that marketers could keep up with demand.
The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?
Walking the walk: Tuesday’s Daily Brief
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?
Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
A call for true personalization.
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Consumer tolerance for traditional advertising continues to fall
They're especially growing weary of ads in digital video, says a new IAB report.
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Customer journey orchestration
What is customer journey analytics and how are these tools helping marketers?
Adopting a customer journey platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
The digital asset management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.